Last year United Way of LaPorte County wanted to tap into how their organization was advertising at the national level, but also wanted to give their materials a distinctly local flavor. Using vibrant photography of local United Way beneficiaries and advocates, we created a campaign specifically speaking to LaPorte County residents.
The tagline “BETTER TOGETHER” has been used prominently over several years of campaigning and has become synonymous with United Way of LaPorte County’s efforts within the region. With this year’s campaign we wanted to hold on to the equity this tagline holds, but offer a fresh approach.
In LaPorte County, we are STILL better together.
Agency: Group 7even
Roles: Creative Direction