South Shore Line

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South Shore Line

South Shore Line has been operating daily train service between downtown Chicago and South Bend, Indiana for over a hundred years. The service offers incredible value to commuters and day-travelers alike. Once in Chicago, a rider can easily find transportation to any part of the city (or beyond).

Despite their incredible legacy, South Shore Line had declining ridership due to increased competition and other market conditions outside of their control. Group 7even created a strategic marketing plan that would serve as the foundation for all the marketing efforts to follow, rolled up their sleeves and got to work.

Agency: Group 7even
Roles: Creative Direction, Copywriting, Design

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