Radisson Hotel at Star Plaza


Hotel Branding and Relaunch Materials

The Radisson Hotel at Star Plaza, through a vigorous renovation process, was preparing to become the region’s premier destination hotel and an appropriate flagship hotel for White Lodging.

White Lodging is one of the nation’s leading hospitality companies and was eager to reinvigorate their first-ever property to its former glory. Working with hotel management as a multi-million dollar renovation was underway, we created a unique brand that fit into the Radisson family of hotels, but still differentiated the property.

A multitude of pieces were created for just about every facet of the hotel’s business, including wayfinding graphics and the rebranding of several on-site restaurants, their catering business, and an onsite Irish pub.

Agency: Madhaus Studio
Roles: Art Direction