Haire Branding and Advertising
Haire Group has been around a while — forty years to be precise. In forty years, if you’re doing it right, you gain a reputation for doing what you do. So it was no surprise that Haire was known for selling used corrugated machinery. When they were ready to enter the new machinery market, they enlisted the help of Group 7even.
Working alongside Haire management, Group 7even helped to remold the existing Haire brand into a brand that better represented who they are today and where they’re looking to go in the future. A comprehensive marketing and messaging plan was formed and a new visual language was implemented. APSTAR, Haire’s primary new machine offering is designed for the printing and cutting of cardboard packaging.
Agency: Group 7even
Roles: Creative Direction, Copywriting, Design