Chicken Soup For The Soul
Social Media Website Concept
As book sales dwindle and e-readers gain greater footing in the publication landscape, the iconic self-help book series “Chicken Soup for the Soul” looked forward. The brand has considered transitioning their online presence from a simple e-commerce site to a comprehensive social networking experience.
Members of the site are encouraged to complete a profile and submit their original and inspiring stories, prescribe “compliment” badges to stories they enjoy, or leave comments. Stories with the most activity are featured more prominently on the site, encouraging sharing and community.
Like the books, the social network was designed to be broken down into categories like Chicken Soup for Moms, Chicken Soup for Teens, etc.